SKU (Stock Keeping Unit)

An SKU, or Stock Keeping Unit, is a unique internal code used by a business to identify and track a specific product or product variant. SKUs help companies manage inventory by distinguishing differences such as size, colour, model, packaging, supplier, or warehouse location. In warehousing and ecommerce, SKUs are used for stock counts, picking, replenishment, sales reporting, order fulfilment, and inventory control. Unlike a UPC or barcode, an SKU is usually created and managed internally by the business.

A SKU (Stock Keeping Unit) is a unique alphanumeric identifier assigned to each distinct product variant in an inventory system. SKUs are used to track inventory levels, manage warehouse operations, and fulfill orders accurately.

SKU in Logistics

  • Each variation of a product (size, color, configuration) has a separate SKU
  • 3PL warehouses receive, store, and ship goods at the SKU level
  • Incorrect SKU management causes picking errors and order fulfillment mistakes
  • Barcode labels often encode the SKU for scanner-based warehouse operations

SKU proliferation (too many product variants) can significantly increase warehousing complexity and fulfillment costs. Regularly review SKU counts and eliminate slow-moving variants.

For related logistics context, see glossary entries on Warehousing Services, B2B Fulfillment, WMS (Warehouse Management System), and Ecommerce Fulfillment.

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